Intercultural Design | Everyday Design
Haley Alexandra Gray | 0369029
Bachelors of Design (Honours) in Creative Media
Intercultural Design GCD61304
Projects 1, 2 & 3 | Everyday design
Table of Content :
Lecture Material
Intercultural Design GCD61304
1. Culture & Design
Introduction
- We live in a visual information culture, where in no other time in history has there been so many
visual images.
- Visuals are powerful mediums that provide most of our information about the world.
- 40% of people respond more to visual than text / 90% of information transmitted to the brain is
visual / visuals are processed 60,000x faster in the brain than text
Visual Graphics
- Visuals are everything that can be seen; wide, all-inclusive including nature
- Nature is not culture, unless there is meaning / representation attached to it.
- Everything produced or created by humans that can be seen are visuals
- Proposes that visual is everything that can be seen produced, or for the purpose of visual
representation that has functions and communicative purposes.
- Designers need to be aware of cultural nuances, symbolism, and context to create inclusive designs
Design Significance
- Able to identify the social, cultural, and political sphere where
- Artefacts and Products : Implementations / Use
- Tools
- Technology
- Norms and Values : Design language / Aesthetics
- Look & feel
- Design elements
- Design functions
- Basic Assumptions : Cultural function / Purpose
- Values
- Principles
- Practices
- Artefacts & Products -> Norms & Values -> Basic Assumptions = Breakdown
- Basic Assumptions -> Norms & Values -> Artefacts & Products = Explanation
Design Sensitivity
Cultural Sensitivity Awareness -
- Symbolism and Imagery : Certain symbols and images may carry different meanings in different
cultures.
- Designers must be mindful of cultural interpretations to avoid
misunderstandings and offence.
- Colour Considerations : Colours have cultural significance, and meanings vary across different
societies.
- Typography and Language : Choosing fonts / text styles that are culturally appropriate is important
- Considering language variations and ensuring accurate translations is
crucial for diverse audiences.
Addressing Cultural Sensitivity -
- Inclusive design : Strive to create products / experiences that are accessible / inclusive for people from
various backgrounds.
- User research : Conducting user research helps designers gain insights into cultural preferences /
behaviours.
- Localisation : Adapting deigns to specific cultural contexts through localisation, which can enhance
relevance and acceptance of product.
- Cultural Awareness training : Design teams benefit from training to develop deeper understanding of
diverse perspectives.
- End of Lecture Notes -
Instructions
MIB for Bachelors of Design (Honours) in Creative Media | Intercultural Design | The Design School at Taylor's University 2025
Task 1
Proposal
For the first task of this semester, we were assigned to study Everyday Design, being the theme for our tasks this semester, and to ideate and create a proposal revolving around certain everyday designs in a specific culture.
Part I : Research & Ideation
Starting this task, we had to form a group and start researching about everyday designs and cultures. For our group, we decided to research on the everyday designs of Malaysian cultural practices, revolving around the 3 main cultures of Malaysia; Indian, Malay, and Chinese, where we decided on the theme of unity in Malaysia.
Our idea was to utilise the similarities we share as individual cultures to create a design that will bridge the conflict shared by using the similarities identified in not just physical qualities but values and meanings as well.
Part II : Presentation of ideas
Part III : Final Outcome
The final outcome of this project was to submit the PDF of our Powerpoint Presentation regarding the content above, and to present our proposal in a video format. We had organised our slides to contain an introduction to our idea and everyday designs, our proposal, research, and finally our ideas.
Powerpoint Presentation PDF
Task 2
Field Study
Task 3
Final Assessment - Final Project & Portfolio
Feedback
Week 1 (7/2/25)
General Feedback : An introduction to our module and task, where we were introduced to our lecturers
and everyday designs, and had form a group with peers to start researching and
ideating for Task 1.
and everyday designs, and had form a group with peers to start researching and
ideating for Task 1.
________
Week 2 (13/2/25)
General Feedback : To continue researching and ideating, and to create our powerpoint presentations for
submission on week 3.
Specific Feedback : Idea to focus on the 3 cultures of Malaysia and to unite them was accepted, however
being advised to try not be stereotypical.
________
Week 3 (21/2/25)
General Feedback : Finish research and slides to move on to recording a presentation on zoom for
submission, where we must compile the slides and presentation in a google file.
Specific Feedback : Instead on focusing on 3 different objects, focus on 1 and create 3 designs from there
(jeans), as well as make their designs stand out to emphasis your point; focus on the
meaning and way we design to emphasis unity.
________
Week 4 (27/2/25)
-
________
Week 5 (20/2/25)
Specific Feedback :
General Feedback :
________
Reflection
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