TASK 3 : Development & Design
Haley Alexandra Gray | 0369029
Bachelors of Design (Honours) in Creative Media
Design Principles GCD60804
Task 3 | Week 5 - 7 (3.3.2025 - 17.3.2025)
Table of Content :
Lecture Material
Design Principles GCD60804
Week 5 - 7
[No Lecture Material]
Instructions
MIB for Bachelors of Design (Honours) in Creative Media | The Design School at Taylor's University 2025
Task 3
Recap :
For this task, we will be creating a design based off of the ideas created back in Task 2, where we are to develop our chosen design idea through the exploration of colouring, composition, and more, to come up with a final design that utilises our knowledge of design principles, as well as a 200 word rationale describing and explaining our design choices.
Artwork chosen in Task 1 -
 |
| Fig. 1 Title : L'Etoile (The Star - Dancer On Stage) Year : c. 1878 Artist : Edgar Degas Size : 60 x 40 cm Medium : Pastel on Paper Online Source : https://www.wga.hu/html_m/d/degas/3/1870s_76.html |
Sketch Idea Chosen from Task 2
 |
| Fig. 2 Chosen Sketch from Task 2 |
Key Takeaways :
- Focus on the darker concept of the original painting (things hiding in the dark)
- Applied the Rule of Thirds
- Utilised lighting and shadow to create a foreboding feel
- Emphasis on the dancer using a spotlight
- Contrast with the dark background and bright spotlight.
Development :
Colour Study :
Fig. 3 Colour Study |
- The colours applied are dark and dramatic, to create a brooding effect that sets an enigmatic and apprehensive
feel towards the composition.
- Contrast between the dark background and the glowing dancer.
- Instead of emphasis solely on the ballerina, the colours and shading creates hierarchy where we are first drawn to the
ballerina in white, then notice a darker, looming figure behind her.
Reference Artwork :
 |
| Fig. 4 The Nightmare (1781) by Henry Fuseli [Oil on Canvas] |
- The Nightmare by Fuseli utilises chiaroscuro (an effect of
contrasted light and shadow - Oxford Dictionary) to create a
dramatic and mysterious theme.
- The subject itself is odd and uncanny, with many interpretations
of the context, which generally adds more unsettling undertones
to the work.
- The subject is covered in a luminous white, surrounded by
darker colours such as red and brown.
Composition Exploration :
 |
| Fig. 5 Compositional sketch 1 |
1. First Exploration
- Composition is angled slightly, shifting away from a front-view portrait and
symmetry.
- Utilises the Gestalt Principle of Similarity and Closure, where the
foreboding eyes are grouped and seen as a pair of eyes, and closure
allows us to reify a face from the ballerina blocking the set of eyes staring
at her.
- Figure / Ground
- Asymmetry - creates dynamism and depth, does not put its focus solely
on the dancer
 |
| Fig. 6 Compositional Sketch 2 |
2. Second Exploration
- Explores on the content, instead of a looming eye is what is supposed
to be her shadow, is the man watching her
- Retains Balance, with equal weight on each side
Final Idea Sketch
After feedback on the preliminary sketches
Final Artwork
For the final artwork, I have applied the exploration to create a design that utilises the dark colour scheme and
Feedback
Week 5 (3/3/25)
General Feedback : To begin Task 3.
________
Week 6 (10/3/25)
Specific Feedback : Only one change to make to start the final composition, alter first compositional exploration, maintain
the symmetry and balance seen in the sketch chosen in Task 2 to create more power.
General Feedback : Complete the final artwork and complete the TES.
________
Week 7 (17/3/25)
Specific Feedback :
General Feedback :
Reflection
Experience :
Findings :
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